Consumer behaviour and sales forecast accuracy: What's going on and how should revenue managers respond?
نویسندگان
چکیده
منابع مشابه
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15 صفحه اولSales and Consumer Inventory1
spring 2001 NBER Productivity workshop, Berkeley, BYU, Chicago GSB, Northwestern, Wharton, University of Virginia and University of Wisconsin for comments and suggestions. The second author wishes to thank the Center for the Study of Industrial Organization at Northwestern University, for hospitality and support. Comments are very welcome and should be directed to either [email protected] or ne...
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ژورنال
عنوان ژورنال: Journal of Revenue and Pricing Management
سال: 2010
ISSN: 1476-6930,1477-657X
DOI: 10.1057/rpm.2010.22